The Public Relations Department actively promotes the Tuscaloosa City Schools' mission, vision and goals to the public through various media outlets and internal/external communication. This office is responsible for maintaining the TCS brand by implementing strategic communication plans, managing the website and social media channels, creating promotional/marketing materials and more. 

Other responsibilities include recognizing students and employees for their achievements. 

 

Mission and Objectives

The goals and objectives of the TCS PR Department are: 

• Maintain trust and transparency with internal and external stakeholders 
• Share the TCS story of creating and supporting a culture of high expectations for all students to achieve personal, academic and career excellence 
• Connect with stakeholders in a warm, interesting, compelling manner
• Improve customer service through ease of use
• Ensure accountability