Promoting the TCS mission and vision with the city, state and world
The Public Relations Department actively promotes the Tuscaloosa City Schools' mission, vision and goals to the public through various media outlets and internal/external communication. This office is responsible for maintaining the TCS brand by implementing strategic communication plans, managing the website and social media channels, creating promotional/marketing materials and more.
Other responsibilities include recognizing students and employees for their achievements.
Mission and Objectives
The goals and objectives of the TCS PR Department are:
- Maintain trust and transparency with internal and external stakeholders
- Share the TCS story of creating and supporting a culture of high expectations for all students to achieve personal, academic and career excellence
- Connect with stakeholders in a warm, interesting, compelling manner
- Improve customer service through ease of use
- Ensure accountability