Tuscaloosa City Schools
The Public Relations Department actively promotes the Tuscaloosa City Schools' mission, vision and goals to the public through various media outlets and internal/external communication. This office is responsible for maintaining the TCS brand by implementing strategic communication plans, managing the website and social media channels, creating promotional/marketing materials and more.
Other responsibilities include recognizing students and employees for their achievements.
Mission and Objectives
The goals and objectives of the TCS PR Department are:
- Maintain trust and transparency with internal and external stakeholders
- Share the TCS story of creating and supporting a culture of high expectations for all students to achieve personal, academic and career excellence
- Connect with stakeholders in a warm, interesting, compelling manner
- Improve customer service through ease of use
- Ensure accountability