Public Relations

  • The Public Relations Department actively promotes the Tuscaloosa City Schools' mission, vision and goals to the public through various media outlets and internal/external communication. This office is responsible for maintaining the TCS brand by implementing strategic communication plans, managing the website and social media channels, creating promotional/marketing materials and more. 

    Other responsibilities include recognizing students and employees for their achievements. 

    Mission and Objectives

    The goals and objectives of the TCS PR Department are: 

    • Maintain trust and transparency with internal and external stakeholders 
    • Share the TCS story of creating and supporting a culture of high expectations for all students to achieve personal, academic and career excellence 
    • Connect with stakeholders in a warm, interesting, compelling manner
    • Improve customer service through ease of use
    • Ensure accountability 


  • Public Relations

    Lydia Seabol Avant
    Director, Public Relations

    Eddie McClinton
    Video & Media Specialist

    Dave Crutchfield
    Digital Communications Specialist