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Public Relations

The Public Relations Department actively promotes the Tuscaloosa City Schools' mission, vision and goals to the public through various media outlets and internal/external communication. This office is responsible for maintaining the TCS brand by implementing strategic communication plans, managing the website and social media channels, creating promotional/marketing materials and more. 

Other responsibilities include recognizing students and employees for their achievements.   

Mission and Objectives

The goals and objectives of the TCS PR Department are: 

  • Maintain trust and transparency with internal and external stakeholders 
  • Share the TCS story of creating and supporting a culture of high expectations for all students to achieve personal, academic and career excellence 
  • Connect with stakeholders in a warm, interesting, compelling manner
  • Improve customer service through ease of use
  • Ensure accountability 

TCS Branding

For TCS branding guidelines and official logos/colors, click HERE. 


Public Relations

Lydia Seabol Avant
Director, Public Relations

Eddie McClinton
Video & Media Specialist

Dave Crutchfield
Digital Communications Specialist